It's a circle, boy!

I stumbled upon this video article today.

[youtube http://www.youtube.com/watch?v=fYkw7Jx6Xnw?wmode=transparent]

This talks about eliminating packaging waste which accounts for 40% of the total US annual waste. Now, as innovative and novel as the idea sounds, it actually leaves me confused. I have seen this almost all my life. Funnily enough, most of the world has hardly seen the phase where you have fancy packaging for every product you buy.

The age-old convention that I have witnessed:
Milk- measured at your doorstep, poured in to your container.(Pasteurization- is your trouble:) )
Vegetables- Carry your bag and fill it with all the vegetables you wish. No pre-weighed/packaging business here.
Spices- the tradition has been usage of small paper packets (made of old newspapers)
This has been the case for almost everything else.

When you complete a full cycle, you really are back to the starting point.